Nothing Phone 1 & Ear 2
How Nothing used social media to make their conversion skyrocket.
Overview
So NOTHING approached us for creating captivating campaigns for their brand new launch of “Phone 1” and “Ear Stick”. Since it was a very new brand in India, although some techies knew that the Ex OnePlus CEO founded nothing, it needed a close-to-users approach so that people could easily relate to it. Discover how BTDT had been there and made that groundbreaking history.
Challenges & Objectives:
The challenge was very clear. The smartphone market was being led by iPhone, Samsung, Vivo, Pixel and other brands in terms of camera. And our target was to make this phone stand out among the best camera phones.
On the other hand, we had the tiny bomb “Ear Stick” to make a worthy contestant of others ruling the Bluetooth Earphones.