Overview
Motorola, known for its stylish and high-quality camera phones, aimed to elevate its flagship status with the Moto Edge 30 Ultra. Our challenge was clear: create a distinct campaign showcasing Motorola’s uniqueness and forming an emotional bond with the audience.
And guess what! We’ve been there and done that unique & creative campaign the brand has ever seen.
Challenges & Objectives
Motorola has been giving neck-to-neck competition in terms of creating stylish and good camera phones. The challenge was to stand out at the brand at a flagship level with the Moto Edge 30 Ultra.
So we understood that the campaign must be made “thoda hatke” that reflects the uniqueness of Motorola, creating an emotional connection with the audience.
Strategy & Execution
To make this campaign special, we planned to explore the mountain through the 200MP camera. And guess what? We climbed a 6000-meter unclimbed mountain in Leh with Madhusudan Patidar – One of the youngest Mt.Everest summiteers in India.
We chose 4 major social media platforms for the campaign: Instagram, Twitter, Facebook and YouTube. Besides, we set a specific date and time for each platform to release the videos. And the message was led by four main tags –
- MotorolaEdge30Ultra
- #TheNextEdge
- #FindYourEdge
- #PowerToEmpower
Results
The ‘Motorola Edge 30 Ultra’ marks a milestone in keeping with Motorola’s commitment to ‘Empowering lives using technology’. And we can proudly say that this campaign helped Motorola and BTDT Media win 3 awards.
Here are the overall metrics from the campaign;
- 65.9 Million Reach.
- 49.69 Million Impressions.
- 1.69 Million Engagement.
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